Lincoln sought to create a high-touch cultural experience that would strengthen the brand’s emotional connection with influencers and modern luxury audiences.

KRo Events delivered this with the Skyline Screening, a three-night event that reimagined the Pier 17 rooftop as a personalized drive-in movie environment. Influencers arrived to find their own Lincoln Corsair paired with a curated mini-lawn complete with seating, blankets, and gourmet snack baskets. KRo sourced and contracted Ambassadors and NYC thought leaders, managing all content briefings, approvals, and social performance tracking. The activation created numerous organic, highly photogenic moments designed to spark authentic content creation. KRo ensured a seamless and safe experience that generated overwhelmingly positive sentiment. The program reinforced Lincoln’s reputation for hospitality and modern luxury.