Lincoln wanted a compelling set of lifestyle-driven visuals to highlight the Navigator’s comfort, capability, and premium design in real-world settings.

KRo produced a 10-day road trip shoot, hiring the photographer, coordinating talent, and providing on-the-ground support throughout the journey. The production required detailed route planning, securing permits and location approvals across multiple regions, and creating a seamless schedule that balanced creative needs with travel demands. KRo managed wardrobe, props, staff comforts, and all day-to-day logistics to maintain a smooth flow despite the complexity of a mobile production. Our team also oversaw post-production asset management to ensure all content was organized, reviewed, and delivered for Lincoln’s use across channels. The resulting library of stills and video brought the Navigator’s story to life through authentic, cinematic moments captured over the course of the road trip.

Photo Credit: Marquis Perkins