Lincoln wanted to create a festive, snow-filled holiday content series despite shooting during a period with no natural snow in New York.

KRo Events solved this by producing video on a high-resolution video wall inside a NYC studio, while capturing still photography in authentic snow conditions in Vermont, inspired by classic retro holiday postcards. KRo sourced and managed all talent, wardrobe, props, content for the video wall, and full on-set logistics to ensure visual continuity across both environments. The shoot required careful coordination between studio production and on-location teams to maintain a unified, premium seasonal look. Deliverables included a broad suite of stills and short-form videos optimized for Lincoln’s social channels. KRo also produced an hour-long yule-log–style video filmed through the windshield of a Lincoln Nautilus, featuring the Rejuvenate meditation screen in place of a traditional fireplace—creating a modern, brand-forward twist on a holiday classic. The result was a cohesive, elevated holiday content package that blended creativity, technical precision, and brand storytelling.

Photo Credit: Marquis Perkins
Video Credit: Jonathan Schoonover