Land Rover needed a U.S. reveal worthy of the Defender’s cultural legacy and the anticipation surrounding its return to the American market.

KRo transformed Rolling Greens DTLA into a multi-layered experience that blended technical briefings, hands-on exploration zones, heritage storytelling, and curated lifestyle moments. Guests could move seamlessly from engineering walk-throughs to interactive installations, including a Bond-themed photo activation and a live Lego Master Builder demonstration featuring the Defender. The evening culminated in a performance by John Mayer that created a memorable emotional connection with attendees. KRo oversaw all production, design, staffing, hospitality, and on-site logistics, ensuring a smooth experience for media, influencers, retailers, and owners. The environment was crafted to feel premium yet adventurous, true to the Defender’s identity. The reveal drew strong media attention, high social engagement, and was regarded internally as one of Land Rover’s most successful U.S. launch events–ever.