Land Rover wanted to create a once-in-a-lifetime travel experience that celebrated the Range Rover lifestyle and rewarded some of the brand’s most highly engaged Range Rover loyalists.

KRo partnered with Land Rover and Chase to produce an ultra-luxury, week-long adventure across South Africa for six couples, who were chauffeur-driven exclusively in Range Rovers throughout the journey. The curated itinerary featured world-class moments including off-road driving experiences, wine tastings in Stellenbosch, visits to Cape Town’s most iconic landmarks, and dinners at top restaurants like La Colombe and Kloof Street House.  Guests then flew by private charter to Tswalu, South Africa’s largest private game reserve, for an intimate safari stay complete with a dedicated chef, host, and expert guide—delivering the full expression of Range Rover luxury in the wild. Every detail, from transportation to accommodations to conservation-focused storytelling, was designed to reflect the elevated lifestyle of being a Range Rover owner. The trip sold out in just two weeks, with 25 additional couples joining the waitlist, underscoring the program’s desirability and brand resonance.