Jaguar needed a high-impact visual campaign to support the launch of its U.S. I-PACE test-drive tour, requiring dynamic imagery that showcased the vehicle’s performance in an iconic urban setting.

KRo Events coordinated a multi-day photo and video shoot across San Francisco, managing a full convoy of I-PACE vehicles with professional drivers, police escorts, production crew, and on-the-ground support staff. The shoot required extensive planning, including city permitting, route coordination, road closures, and multilayered logistics across some of the city's most challenging and high-traffic areas. One of the signature moments included shutting down Lombard Street to capture the hero shot—featuring the convoy arranged in a striking red, white, and blue formation. KRo oversaw safety, timing, communications, and operational flow to ensure every location was executed seamlessly despite tight windows and complex city restrictions. The resulting visuals delivered the bold, premium look the campaign needed and provided Jaguar with standout assets for use across U.S. marketing channels.