Jaguar needed a culturally relevant way to re-energize its brand with younger luxury consumers.

We chose Coachella, where social amplification shapes brand perception. KRo Events created a premium photoshoot featuring Jaguar vehicles alongside the Victoria’s Secret Models, blending high fashion, automotive design, and festival culture. The team orchestrated all creative direction, production, and on-site logistics to ensure the shoot matched the visual energy and aspirational tone of Coachella. This setup enabled effortless content capture that felt authentic to both the talent and the environment. The resulting imagery delivered strong social visibility and organically embedded Jaguar into one of the most influential cultural weekends of the year. Through this activation, Jaguar reinforced its relevance with a trendsetting audience in an elevated, lifestyle-forward context.