KRo has supported our clients at Volvo for over three years, managing a range of influencer and talent initiatives.

From more traditional influencer campaigns such as the Volvo MHEV Go the Extra Mile, to regional content captures all across the country.

For Volvo's Go the Extra Mile campaign, we tasked 4 influencers with going the extra mile for someone they love, both literally and figuratively, with the Volvo MHEV line up allowing you to get more mileage per tank. Creators took their partners, parents, or friends out for a much needed retreat, roadtrip, or camping trip in their Volvo MHEV and showcased that showing up for the ones you love can take many forms. 

KRo has also lead talent sourcing and management for Volvo's many regional content captures, merging more traditional content production with influencer campaigns by hiring creator talent to participate in brand content shoots, then loaning a vehicle for their own content capture. We've sourced micro creators in regions including New York, Miami, Maine, Los Angeles, San Francisco, areas of Texas, and more. We strategically sourced business owners, artists, musicians, actors, athletes and other people of real local influence to feature in Volvo's photo ad video shoots in the regions. Following the shoot, influencers have received a vehicle loan to create their own content as well. These campaigns have resulted in stunning brand-owned content that tells an authentic local story, as well as varied influencer content with no two stories alike!

In addition to these campaigns, KRo has supported Volvo talent relations sourcing musical talent and speakers for special events such as their annual Lunar New Year celebration, working with talent such as Chloe Flower and Juliet Ivy.  

Photo(s) Credit: Curtets