Lincoln wanted to introduce the newly redesigned Navigator through a culturally resonant partnership that celebrated style, craftsmanship, and iconic American luxury.

KRo Events collaborated with Lincoln, UWG, and legendary Harlem designer Dapper Dan to create a campaign that reintroduced the “OG” spirit of the Navigator—pairing the vehicle’s modern evolution with a figure who has shaped the very definition of enduring style. Dapper Dan brought his signature blend of heritage, reinvention, and cultural influence to the project, positioning the Navigator not just as a luxury SUV, but as a symbol of movement, presence, and timeless design.

The partnership debuted Dapper Dan’s outfit for the biggest night on New York’s fashion calendar, ensuring massive cultural relevance and visibility among style leaders, tastemakers, and the broader fashion community. KRo supported shoot production including talent coordination, creative alignment, content capture, and on-site logistics. The resulting campaign generated one of the highest social engagements of the year, fueled by Dapper Dan’s cultural credibility and the Navigator’s refreshed design story. Together, Lincoln and Dapper Dan reminded audiences that true originals don’t fade—they evolve.

Photo Credit(s): Joshua Kissi