Lincoln wanted to build excitement and consideration across its full U.S. lineup—Navigator, Aviator, Nautilus, and Corsair—through an influencer program that felt authentic, premium, and lifestyle-driven.

KRo partnered with Lincoln and Hudson Rouge to bring the 2025 Brand Ambassador Campaign to life, sourcing, contracting, and briefing a diverse roster of 25 micro and macro creators with highly engaged audiences across Instagram and TikTok. To support true-to-life storytelling, KRo coordinated nationwide vehicle loans, enabling each creator to produce content rooted in their personal passions while highlighting key design elements, technology features, and the unique character of their assigned model. Throughout the year, KRo managed monthly concepts and submissions from all 25 creators, ensuring alignment with brand messaging and full compliance with legal, product, and paid-media standards. The U.S. program generated more than 200 high-quality assets that reflected genuine lifestyle integration rather than scripted automotive content. In parallel, KRo supported Lincoln Canada by sourcing, contracting, and briefing 10 creators and managing 15 pieces of content tailored to the Canadian market. KRo also oversaw multiple brand content shoots, producing polished photo and video assets that Lincoln could deploy across channels to extend the campaign’s reach and consistency.