Lincoln wanted to create a calming, restorative experience for influencers and VIPs during the intense, high-energy atmosphere of Art Basel.

KRo developed Continental Canvas, a wellness-driven AR installation designed to help guests slow down, reset, and experience the brand through a moment of quiet reflection. The installation was paired with a white-glove concierge chauffeur service featuring the limited-edition Continental Coach Door Edition, giving guests a luxurious and seamless journey between Basel events. KRo managed all creator hospitality, including travel coordination, briefings, gifting, and on-site support to ensure each touchpoint felt intentional and elevated. Influencers engaged deeply with the experience, capturing content that emphasized calm, art, and craftsmanship—key Lincoln pillars. The AR installation stood out as a meaningful contrast to the sensory overload of Art Basel, making it a favorite stop among VIPs. The activation generated strong organic posting and steady participation throughout the week, reinforcing Lincoln’s positioning as a brand rooted in wellness, design, and quiet luxury.

Photo Credit: @hannahbronfman, @krystal_bick, @styleweekender