Lincoln wanted to celebrate its centennial anniversary by introducing a fresher, more inclusive face for the brand as it entered a new era — one that honored legacy while broadening relevance with younger, culturally engaged audiences.

KRo partnered with Hudson Rouge to create the 100 Faces of Lincoln, a year-long content collaboration spotlighting 100 diverse social creators whose values aligned with Lincoln’s passions for music, design, travel, and wellness. Over 12 months, KRo vetted more than 1,000 creators, personally briefed each one, and provided access to Lincoln vehicles, hosted events, and content tools that enabled authentic storytelling across Instagram, TikTok, and a dedicated microsite. The program leaned into creator individuality rather than scripted messaging, resulting in thousands of unique stills, videos, and GIFs that expanded the brand’s voice in culturally relevant ways. The logistics were immense — coordinating 100 influencers, 10 hosted events, and more than 70 luxurious vehicles with white-glove handovers — and handled seamlessly by the team. The initiative generated 52M total impressions, 43.5M engagements, 23.3M video views, a 7.6% engagement rate on carousels, and even 12 vehicle sales despite awareness (not sales) being the primary goal. Engagement rates significantly exceeded industry standards, and the work earned Lincoln and KRo Shorty Awards (Silver) and Global Influencer Marketing Awards recognition for excellence in influencer storytelling.