Audi needed a breakthrough experiential concept to showcase the lifestyle potential of its first electric vehicle, the e-tron, and to spark public imagination around the future of electric mobility.

KRo Events created the e-tron Service Station, a four-day immersive installation in San Francisco that reimagined how EV drivers could recharge both themselves and their vehicles. The environment featured concept car displays, complimentary electric charging stations, kinetic energy interaction points, electric swings, and modernized hospitality elements. Culinary offerings curated by James Beard Award winning chefs from State Bird Provisions elevated the experience and reinforced the luxury positioning of the Audi’s e-tron. KRo oversaw all design, production, installation, décor, staffing, check-ins, and gifting to ensure the environment felt bright, modern, and inherently shareable. The installation became a visually magnetic, post-worthy experience that captured significant attention and earned an industry-leading EX Award for its creativity and impact.

Photos Credit: Jordan Shiraki